What started with 100 comics and a fresh start has become one of eBay Live's rising success stories. Through 93 live shows, a thriving collector community and over £93,000 in annual sales, Redsters Comics has transformed comic collecting into an interactive experience built on trust, knowledge and community.
eBay for Business Awards 2026
Meet the sellers making waves on eBay
We’ve shortlisted 48 businesses across 7 different categories, and now it’s over to you. Explore their stories and get to know the finalists leading the way, cast your vote to help decide who takes home £10,000.
Voting ends 17 Sept. You may only vote once per award category. T&Cs apply.
Categories
eBay Live Star Award
AI Expert Seller Award
Community Contribution Award
Rising Star Award
eBay Social Seller of the Year
Business Seller of the Year
Social Impact Award
eBay Live Star Award
Our eBay Live Star award celebrates sellers who are redefining how people shop through live streaming experiences. From building loyal audiences to creating high-energy, engaging moments that drive real results, this award recognises those turning eBay Live into a powerful channel for connection and growth. This award is for the stars who are captivating buyers and shining a light on the bright future of eBay Live sellers!
Meet the finalists
eBay Live Star Award
From a kitchen-table start-up to a thriving trading card destination, 3rd Down Collectables has embraced eBay Live to build one of the UK's most active collector communities. With a team of 12 streamers, up to five live shows a day and £180,000 in sales over three months, they're bringing fans together through live commerce and local community partnerships.
Blending live selling with education, The Gentleman Marketeer has become a leading advocate for eBay Live. Through more than 85 live broadcasts, over 7,000 YouTube subscribers, 1,000 Instagram followers and the Behind The Listings podcast, Simon shares practical advice that helps sellers grow with confidence.
After establishing its core eBay store, EcomKings turned to eBay Live to take the business to the next level. A Seller Meetup Leader with 82K Instagram followers, 258K on TikTok and 5.2K on YouTube, Scott has built one of eBay Live’s most engaging communities, combining live shopping with entertainment while continuing to grow and scale the business.
In just seven months, Jack and Ella have turned a living-room start-up into a thriving collectibles business. Going live up to six times a week, BunPops brings collectors together through themed events, £1 start auctions, games and giveaways. With over £100,000 in sales and almost 10,000 orders, they’re building a community that comes back for much more than the collectibles.
What started as a £600 passion project inspired by a love of Pokémon has grown into one of eBay Live's rising success stories. Through immersive themed live events, a thriving community of collectors and sales that have nearly tripled since joining eBay Live, RareCandy Collectibles is bringing people together through the hobby they love.
AI Expert Seller Award
Our AI Expert Seller award recognises forward-thinking sellers who are embracing artificial intelligence to transform how they work. From smarter listings and streamlined operations to enhanced customer experiences and data-driven decisions, this award celebrates those using technology to unlock efficiency, creativity and growth. These sellers are transforming their operations and powering their success with AI, paving the way for others to follow.
Meet the finalists
AI Expert Seller Award
One person, powered by AI. Isaac built his own AI listing assistant, "Alfred", transforming a one-man refurbished tech business into a highly efficient operation. By automating listings, research and customer support, he's already surpassed his entire 2025 sales in just six months while giving thousands of devices a second life.
After rebuilding his life in the UK through the Homes for Ukraine programme, Dmytro has transformed a one-person business into a Top Rated eBay seller with over 100,000 active listings. By combining AI-powered automation with innovative product data management, he's proving how technology can help small businesses scale while supporting Ukrainian suppliers.
By combining AI with years of fishing expertise, FISHIN ADDICT is transforming how a small business sells online. Using AI to optimise listings, improve customer service and streamline operations, Liannah is creating a smarter, more efficient shopping experience while building the foundations for future growth.
Starting in the back of a Blackburn garage, TT Instruments has grown into a King's Award-winning business serving customers in over 100 countries. By building its own AI-powered tools for listings, sourcing and operations, the team has transformed how refurbished scientific equipment is bought, sold and given a second life.
After rebuilding his life through eBay, Andrew has become a leading advocate for AI-powered selling. As the North Wales eBay Seller Meetup Leader, an early adopter of eBay AI tools and creator with 2,600 YouTube subscribers and 2,200 Instagram followers, he helps sellers embrace AI with confidence while growing their businesses and supporting the wider eBay community.
After 25 years selling on eBay, Matthew has combined decades of reseller expertise with AI to create FRANK, a bespoke workflow that transforms live selling and listing creation. As the Portsmouth eBay Seller Meetup Leader, he also shares his knowledge with fellow sellers, championing responsible AI that supports human judgement and builds buyer trust.
Community Contribution Award
The Community Contribution Award recognises those who create space for other sellers in the eBay Community by creating meaningful connections. From sharing tips and tricks on a social media channel to hosting Seller Meetups, or running a support group, these sellers give back and represent the best of eBay's community heroes.
Meet the finalists
Community Contribution Award
After building his own eBay business, Richard has dedicated his time to helping others succeed. As the Bristol eBay Seller Meetup Leader, he hosts events that bring sellers together to share knowledge, build confidence and grow their businesses, while also supporting local community workshops that encourage more people to start selling on eBay.
Luke is passionate about helping others succeed on eBay. Through his Behind The Listings podcast, 5,000 YouTube subscribers and 2,000 Instagram followers, he shares free advice on sourcing, reselling and growing an eBay business. By making knowledge accessible to everyone, he's helping build a more confident and connected reseller community.
Passionate about helping sellers succeed, Tautvydas is the Glasgow eBay Seller Meetup Leader, bringing the local seller community together to share ideas, tackle challenges and learn from one another. Alongside mentoring fellow businesses and developing tools that help sellers work smarter, he's creating a stronger, more connected eBay community while giving millions of media items a second life.
After more than 15 years selling on eBay, Jodie chose to use her expertise to help others. By leading the ecommerce operation for Hospices of Hope, she's trained teams across 19 charity shops, helping them grow in confidence, maximise donations and generate vital funding for hospice care supporting adults and children with life-limiting illnesses.
After leaving his previous career to pursue his passion for sustainable fashion, Kenny has transformed Scottish Preloved into one of eBay's fastest-growing pre-loved clothing businesses. With sales up 130% year-on-year, more than 8,000 items sold and a loyal eBay Live community, he's proving that sustainable fashion and outstanding customer service go hand in hand. Kenny is a Glasgow eBay Seller Meetup Leader, helping bring Scotland's seller community together.
Ricky Resells has built one of the UK's most engaged reseller communities by sharing honest advice, practical eBay tips and real-world experiences. Through his YouTube channel, social media and the Real Reselling UK Facebook group, he has inspired and supported thousands of sellers to start, grow and succeed on eBay.
Rising Star Award
Our Rising Star Award celebrates emerging businesses turning fresh ideas into real traction. Built on ambition, creativity and determination, this award recognises new sellers who have hit the ground running and are already showing the kind of early results that signal something special. Sellers in this category have been growing fast and thinking big, and this is their chance to keep moving forward.
Meet the finalists
Rising Star Award
What started as a determination to escape a toxic workplace has grown into a thriving family business. Shelby built Eco Elegance from the ground up before bringing her mum into the business, generating more than £132,000 in its first year while giving thousands of pre-loved garments a second life through sustainable fashion.
After leaving her job to pursue reselling full-time, Whitney has built a thriving eBay business centred on confidence, community and sustainable fashion. Through her welcoming eBay Live shows, she's created a safe space where women can discover affordable pre-loved clothing, celebrate body confidence and feel part of a supportive community.
Inspired by online reselling videos, Jonny turned a side hustle into a thriving full-time business. After overcoming the challenge of rebuilding his business from a garden workshop, he's created a career that gives him the flexibility to spend more time with his daughter, while inspiring thousands of others through his growing YouTube channel to start their own reselling journey.
What began as a £250 university side hustle has grown into one of eBay's rising fashion businesses. After leaving a full-time career to pursue his passion, Zak has built a loyal community through eBay Live, combining expert fashion knowledge with a personal shopping experience that's redefining how customers buy pre-loved and deadstock clothing.
After stepping away from a decade-long career in the police, Sarah turned her passion for sustainable fashion into a thriving eBay business. In less than two years, Howgate Handpicked has achieved 206% sales growth, helping thousands of pre-loved garments find new homes while building a trusted brand founded on quality, care and exceptional customer service.
At just 22 years old, Jamie has turned a passion for vintage fashion into a thriving eBay business. Starting at 16, he's grown annual sales from £40,000 to £200,000, while using his YouTube and TikTok channels to share advice, mentor fellow resellers and inspire the next generation of eBay entrepreneurs.
eBay Social Seller of the Year
Our Social Seller Award recognises sellers who are growing their business through the power of content. Whether educating, entertaining or inspiring audiences, this award celebrates those using social platforms to build a brand, connect with buyers and convert followers into loyal customers. This is for the sellers whose content strategy is a genuine driver of their business success.
Meet the finalists
eBay Social Seller of the Year
From practical advice to live product demonstrations, The Tool Academy has built a thriving online community of more than 100,000 followers across social media. By combining expert knowledge with engaging content and eBay Live, Carla and the team have turned followers into loyal customers, proving the power of authenticity, trust and community in driving business growth.
EV Breakers has built a thriving online community by making electric vehicle repair accessible to everyone. Through engaging videos, vehicle tear-downs and behind-the-scenes content, the team has generated more than 3 million TikTok views, turning followers into customers while helping keep electric vehicles on the road for longer.
THE CIRKEL has redefined how luxury fashion is bought and sold online. With a community of more than 250,000 followers, engaging social-first content and record-breaking eBay Live events, the team is making authenticated luxury resale more accessible, inspiring a new generation to shop second-hand with confidence.
What started as a way for Ian Amos to fund his own LEGO collection has grown into Master of Pieces, a Top Rated eBay business specialising in pre-owned toys, games and collectibles. Ian runs the business alongside a full-time career and young family, selling over 7,400 items while building a YouTube community of more than 13,000 subscribers.
Through authentic storytelling and practical reselling advice, Kevin has built a thriving online community that inspires thousands to embrace second-hand shopping. From sharing sourcing tips and eBay expertise to promoting local charity shops and sustainable initiatives like the Colchester Jumble Trail, he's proving that social media can bring people together while driving positive change
Better known as JammyDodgerFlips, James has built one of the UK's largest eBay reseller communities, with more than 41,000 YouTube subscribers and almost 8 million video views. By openly sharing sourcing tips, selling strategies and the realities of running an eBay business, he's inspired thousands of people to start their own reselling journey and build businesses of their own.
Business Seller of the Year
Our Business Seller of the Year Award celebrates large-scale sellers and strategic business accounts setting the benchmark for success on eBay. This award recognises businesses using eBay as a core growth channel while delivering outstanding operational performance, customer experience and commercial impact at scale.
Meet the finalists
Business Seller of the Year
What began as a bedroom business has grown into one of the UK's leading vintage fashion retailers. By investing in proprietary technology and AI-powered workflows, Messina Hembry now processes more than 5,000 garments every day, fulfils 10,000 customer orders each week and has increased team productivity by 375%, proving how innovation can power sustainable growth.
From a 5,000 sq. ft. warehouse to a 20,000 sq. ft. operation, D2P Autoparts has doubled its revenue in just three years through investment in people, technology and AI. Launching around 50 new products every month, the business continues to set the pace for innovation and growth on eBay.
What began as a small online retailer has grown into a £7 million eBay business in just nine years. By expanding from an 1,800 sq ft warehouse to 17,500 sq ft, growing a team of 25 and embracing automation, UKB4C has become one of eBay's leading vehicle parts and accessories retailers.
Starting with no capital and no experience in the motocross industry, Omraj has spent two decades building A G Racing into a thriving multi-channel business. After overcoming a major downturn, the company has more than doubled weekly orders while maintaining 99.7% positive feedback, proving that resilience, innovation and customer trust are the foundations of sustainable growth.
Building on more than 70 years of automotive expertise, Arnold Clark has transformed its online parts business into an £8 million eCommerce operation. By combining smart technology, operational excellence and a lean team of just 10 people, the business is on track to reach £10 million in sales while continuing to deliver outstanding customer service.
What started as a passion for trading cards has grown into one of eBay's fastest-growing collectibles businesses. With more than 60,000 items sold, £1 million in sales since January and a thriving eBay Live community, Lake Card Store is scaling rapidly while building towards an ambitious goal of £10 million in annual sales.
Social Impact Award
Our Social Impact Award showcases social enterprises that empower their communities, supporting those who need it most as they lead the way to a fairer, more sustainable world.
Meet the finalists
Social Impact Award
Every item sold by St Peter's Hospice Shop helps fund free specialist care for people living with life-limiting illnesses and support for their families. By transforming more than 7,000 donated items into £360,000 of vital funding each year, the team is extending the life of donated goods while making a lasting difference to thousands of lives.
Every item sold through the British Red Cross eBay store helps provide vital support for people in crisis across the UK and around the world. By transforming donated goods into unrestricted funding, the team is helping families affected by emergencies, supporting refugees and vulnerable communities, while giving thousands of pre-loved items a meaningful second life.
Every donation sold through Florence Nightingale Hospice Shops helps provide free specialist care for local people with life-limiting illnesses and support for their families. By transforming donated goods into vital funding, growing online income by 321% over three years and keeping thousands of items in circulation, the team is changing lives while championing sustainable retail.
More than a charity shop, The Wardrobe is a place of hope, dignity and belonging. Every item sold on eBay helps fund free clothing, food and practical support for people facing crisis, from families in hardship to women fleeing domestic abuse, ensuring hundreds of people each year receive the confidence and care they need to rebuild their lives.
For nearly 40 years, Leeds & Moortown Furniture Store has been helping people turn empty properties into homes. By rescuing furniture from landfill and redistributing it to families facing hardship, homelessness and domestic abuse, the charity supported more than 1,200 households last year while giving thousands of donated items a second life.
Kitback is using the power of football to change lives. By rescuing more than 3,000 football shirts from landfill and turning every sale into funding for Street Soccer, the social enterprise has helped support 2,500 people facing homelessness, poverty and isolation, proving that sport can create hope, belonging and opportunity.
Vote for your eBay for Business 2026 Award winners
These sellers have done it all. Support your fellow business owners today and shine a spotlight on your standout finalist.
Voting is from 31 Aug 2026 and ends at 11:59pm on 17 Sept 2026. You may only vote once per award category. Your vote is anonymous, but you must be logged into a Gmail account to submit your vote. Winners will be determined based on public voting and final review by the judging panel. T&C's apply.