What is Promoted Listings?
Promoted Listings puts your merchandise in front of more buyers
when they’re actively searching and shopping on the eBay
network, increasing item visibility and helping to improve the
likelihood of a sale. There are over 60 different placements
across the eBay network where your Promoted Listings will
surface. Prominent examples include the search results page and
sponsored modules on view item pages.
Which sellers are eligible for Promoted Listings?
Promoted Listings is available to Above Standard and Top Rated
sellers with recent sales activity.
What listings are eligible for Promoted Listings?
Sellers can promote fixed price listings for most categories
except Wholesale & Job Lots, Cars, Motorcycles &
Vehicles, Events Tickets, Property, E-Cigarettes, Vapes &
Accs and Everything Else categories. Auction and Auction Buy It
Now listings are not eligible at this time. When you create a
Promoted Listings campaign, only listings that are eligible for
the service will appear in your selection view.
Your listing can be promoted on every eBay site where you offer
postage. For example, if on your Promoted listing you offer
postage to the US, your listing is eligible to be promoted on
the US site.
How much does Promoted Listings cost?
A Promoted Listings fee is charged based on the ad rate selected
by the seller.
Ad rate is the percentage of an item's final sale price
(excluding postage), and is only charged when a buyer clicks on
the promoted listing and purchases the promoted item within 30
days of that click. The fee is based on the ad rate that was in
effect when the promoted listing was first clicked.
The Promoted Listings fee is additional to other eBay
listing and selling fees. All fees appear on your Payments tab in Seller Hub or on your
monthly eBay invoice.
Note: We usually recognize the buyer when they are logged in
across devices. However, in some cases, buyers may not be logged
in when they click on your ad. In those cases, we utilize
internal models and signals across accounts and devices to link
clicks to purchases of your promoted items.
Why should I use Promoted Listings when my items are already
well positioned in Search?
If your items are well positioned in Search, Promoted Listings
can boost your listings to higher slots. Your promoted listing
will show in Search only when the boost from your ad rate is
enough to achieve a higher placement than your organic listing
Promoted Listings also boosts your items' visibility across the
eBay network, not just in Search. Promoted listings appear in
60+ placements, including on view item pages, the checkout page
Am I eligible for Promoted Listings credit? How do I redeem it?
Each month, Featured Shop subscribers receive a £10 credit
and Anchor Shop subscribers receive a £20 credit.
To be eligible for the credits, you must:
Be a Featured or Anchor Shop subscriber
Have a valid eBay registration address in the UK. Sellers
using My eBay can verify their registration address at My
eBay > My Account > Addresses > Registration
Launch a Promoted Listings campaign and sell item(s) through
the Promoted Listings service.
Pay your monthly invoice after eBay bills you for items
Note: Fees will be netted automatically for sellers opted
into Managed Payments.
After that, eBay will issue your monthly credit up to the
amount used toward your total account funds or on your next
monthly invoice and note any remaining Promoted Listings
credit balance. Credits will appear in the expenses section
of your Payments tab or in the "Miscellaneous Credits"
section of your invoice. The description will tell you which
month and quarter the credit is for. Example: If you're a
Featured Shop subscriber and spend £10 on Promoted
Listings in April, you'll be charged £10 in April and
receive up to a £10 credit in May (example based on a
£10 monthly Promoted Listings credit for Featured Shop
The credit does not roll over each month. Example: If you
spend £5 in April, this doesn't mean you have
£15 to spend in May. You'll only have £10
to spend in May.
Note: Promotions and credits are subject to change.
Is Promoted Listings available via third-party listing tools?
Promoted Listings is available through some third-party listing
tools. Please contact your third-party tool provider to learn
more and get started.
Can I use Promoted Listings via the eBay Merchant Integration
Yes, you can use Promoted Listings via the eBay Merchant
Integration Platform under the Marketing Management section. The
first step is to upload your listings feed in the
“Promoted Listings eligibility” section to determine
which listings are eligible for Promoted Listings. Once you have
your eligible listings, upload the feed in the “Promoted
Listings” section and include the ad rate you want to set,
the campaign name and the Promoted Listings action. You can also
return the suggested ad rate for your listings within this
section. For more information visit the
Merchant Integration Platform User Guide.
What does a promoted listing look like?
Promoted Listings include relevant information from your
listing, including your primary photo, price, format etc. Any
changes you make to your listing are automatically reflected.
Where do Promoted Listings appear?
Promoted Listings may appear throughout the eBay network across
all devices. Prominent placements include search results as well
as listings pages. On listings pages, Promoted Listings are
hosted within sponsored modules which contribute to the
visibility of your listings in addition to placements within
Note: The eBay network is a group of sites where your promoted
listings could be featured, including eBay and partner sites
across the internet.
How does eBay decide which Promoted Listings are showing in
Placement and ranking are influenced by a variety of factors,
including ad rate, quality, relevancy and competing listings.
Just having a high ad rate doesn't necessarily guarantee
you a prominent placement, as eBay has strong quality and
relevancy measures in place to ensure a good buyer
It's important that you also
optimise your listings for Best Match
to give them the best chance of performing in Promoted Listings.
Can the same promoted listing appear in more than one placement
on the same set of search results?
No. An individual listing will only appear once in the same set
of search results. If your listing is promoted, it will either
appear as a promoted listing or an organic listing, depending on
which one ranked highest for the buyer's search query. Your
promoted listing will only be shown if it needed the boost to
rank higher than its organic counterpart.
Can the same promoted listing appear in more than one placement
on the same view item page?
Your item may appear in more than one sponsored placement on the
same view item page.
Do my promoted listings appear internationally?
Your promoted listings may appear anywhere your listing is
eligible for sale.
Can I use Promoted Listings in combination with Promotions
Manager and/or Best Offer?
Yes. You can promote any eligible listing that has a Promotions
Manager offer or a Best Offer on it.
If you use Promotions Manager to offer a markdown sale event,
the markdown sale event price change will appear in your
promoted listing. If you offer Best Offer, your promoted listing
will show the Best Offer label (see example listing below).
Note: Ad fees are based on the final sale price, including if
you accept a Best Offer as the final value price.
Can a third party promote a listing that I'm also
Yes. A third party can promote your listing at the same time you
are promoting it. This can help increase the likelihood that it
will appear prominently. For example, a major shoe brand may
choose to promote eBay listings featuring its shoe products.
Note: Your ad rate will be based on your own campaign settings,
and third-party promoters will be charged separately.
Will ad blockers block my promoted listings?
Ad blockers are generally intended to block intrusive ads (like
pop-ups) that disrupt the user experience. We have designed our
Promoted Listings ads to align natively with our site
experience, and most ad blockers don't block that sort of
non-intrusive content. However, there are a host of ad blockers
on the market, and each maintains its own user settings and
policies distinguishing between intrusive ads and acceptable
native content. Currently, our data suggests that promoted
listings are being blocked for less than 2% of traffic. Like
other marketplaces and social networks, we are constantly
evaluating our user experience and our advertising programs,
including the impact of ad blocker software on the content we