EBAY MARKETING TERMS OF SERVICE
These Marketing Terms of Service (the "Terms of Service") describe the terms pursuant to which eBay offers you access to our marketing services, which help you promote your products on eBay, and all related services, applications and tools (collectively, the "Marketing Service"). You are contracting with an eBay company (individually and collectively referred to as "eBay," "we," or "us") determined by your country of residence, as indicated on the eBay Contracting Parties page. For example, if you reside in the United Kingdom, you are contracting with eBay (UK) Limited. By using the Marketing Service, you agree to these Terms of Service, in addition to eBay's User Privacy Notice and User Agreement, incorporated herein by reference. The Marketing Service is part of the "Services" as defined in the eBay User Agreement.
The Marketing Service include self-service and fully managed marketing tools through which you can request to promote an eBay listing or eBay listings by agreeing to pay a fee to eBay, as described in these Terms of Service and the Marketing Service.
When you use the Marketing Service, you authorise eBay to use automated tools to assemble and format advertisements ("Ads") based on the Content (defined below). We may limit the number of Ads you can create at a given time, and also may limit the availability of any or all of the Marketing Service (for example, to listings from certain categories or containing certain attributes, such as multi-quantity) at our sole discretion. In certain cases, third parties (e.g., brands) may also participate in eBay advertising programs which promote the same eBay listing as your Ad, and you remain responsible for the Marketing Fees (defined below) notwithstanding such promotion. By using the Marketing Service, you authorise eBay to place your Ads in any size, placement or location on any content or property (each, a "Property") provided by eBay or, as applicable, a third party ("Partner"). On the date that your campaign is scheduled to begin, it may take several hours before your Ads are displayed. As such, eBay does not guarantee exact campaign durations.
You are responsible for all changes made to your campaigns. It is your responsibility to monitor your account and to ensure that your campaigns are consistent with your business objectives.
You expressly agree that your listings will be promoted via Ads. Ads may include text, graphics, a listing title, a listing description or other features. You will provide eBay with text, logos, images, URLs and other content ("Content") for the Ads, which Content may be derived from your listings on the applicable eBay website. The Content, the Ads, and any content or websites to which such Ads link will comply with the policies and requirements for eBay as published now or at any time in the future, including its trademark policies, prohibited and restricted items policies, editorial guidelines and creative specifications, as well as all applicable laws, rules, regulations and guidelines. You agree that you are solely responsible for any Ad or Content that is provided to eBay.
When providing us with Content, you grant us a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, sublicensable (through multiple tiers including, without limitation, through eBay's affiliates, subsidiaries and partners), transferable right and license to (A) use, reformat, reproduce and display your Ad and Content, including your logo, content, code and material provided by you or on your behalf on the Properties and (B) exercise any and all copyright, trademark, publicity and database rights in the Content, in any media now known or in the future.
eBay reserves the right to decline to publish, delay the publication of, or remove any Ad or Content, at its sole discretion, for any or no reason, and without any liability to you or any other person. You agree that this shall not relieve you of your responsibility to ensure compliance with all applicable laws, rules and regulations. eBay reserves the right, at its sole discretion, to make edits to any Ad or Content.
eBay may, in its sole discretion, label any Ad as "promoted," "sponsored," "ad" or similar designation. You may not use the eBay name or logo in your Content or Ad without the prior written approval of eBay.
You agree to pay the applicable fees for your participation in the Marketing Service based on your account settings, as described in these Terms of Service and via the Marketing Service (the "Marketing Fees"). eBay's measurements and standard methodologies are definitive and will be used to calculate your Marketing Fees according to the pricing method established in your account. Any disputes about Marketing Fees must be submitted to us in writing within 60 days of the date you incurred such charge, otherwise you waive such dispute and such charge will be final and not subject to challenge. Marketing Fees are included on your monthly invoice, payable on the same terms. eBay reserves the right to offer credits and/or discounts in its sole discretion. You understand third parties may generate impressions or clicks on your Ads for improper purposes and you accept this risk.
We charge Marketing Fees at the rate in effect for a particular Ad at the time that Ad was clicked. Accordingly, in the event that you revise your campaign, if your Ad is clicked prior to the effective time of your revisions, then the fee attributed to that click will be calculated based on the rate in effect prior to your revisions. If your Ad is clicked after the effective time of your revisions, then the Marketing Fee attributed to that click will be calculated based on the revised rate.
All fees are exclusive of VAT. Learn more about how VAT applies to business sellers.
Cost per Click Pricing.
If you participate in the Marketing Service on a cost-per-click basis, you agree to pay an ad rate selected by you in your account settings for each click on your Ad.
Cost per Sale Pricing.
If you participate in the Marketing Service on a cost-per-sale basis, you agree to pay an ad rate based on the final price of an item (excluding shipping charges, duties, tax and customs charges) for each Sale (as defined below). This Marketing Fee is subject to our then-current minimum and/or maximum rate and other requirements.
A "Sale" means an end user or device associated with an end user (an "End User") has (A) clicked on your Ad, which will redirect to the applicable listing, and (B) purchased an item featured in that listing within thirty calendar days of that click (the "Attribution Window"). In the case of multi-quantity listings, if multiple items are purchased from the same listing within the Attribution Window, each item purchased will count as a separate Sale and incur its own fee. eBay will be the final arbiter as to whether or not a sale of an item featured in a listing constitutes a Sale.
You may end a campaign at any time, but you will still be responsible for Marketing Fees for Sales if the End User clicks on your Ad prior to you ending your campaign, even if the purchase occurs after the campaign ends.
If you believe that any content in which you claim copyright has been infringed by anyone using the Marketing Service, please notify our VeRO team through the Verified Rights Owner (VeRO) Programme and eBay will investigate your notice.
Representations and Warranties.
You represent and warrant to eBay that any Ad or Content, any material linked to or from your Ad or Content, and any goods and services you supply: (i) complies with all applicable laws, rules and regulations; (ii) does not and will not infringe the rights of any third party, including, but not limited to, any intellectual property rights, publicity rights or rights of privacy; (iii) will not link to products or services that infringe the rights of any third party (including but not limited to unlawful and counterfeit items); (iv) is truthful, up to date and accurate; (v) will not be misleading, deceptive, involve any misrepresentation, or imply or represent that any party has approval or sponsorship of another party that it does not have; (vi) will not be defamatory; (vii) will not contain any information or content that is illegal, contrary to any industry code, indecent, obscene, threatening, harassing, discriminatory or in breach of confidentiality; and (viii) will not breach any applicable laws (including, but not limited to, laws relating to gambling, financial services, data protection and advertising), including those laws of the countries of eBay websites.
You further represent and warrant to eBay that: (A) you are fully authorised to have published any Ad or Content; (B) any offer promoted in an Ad or Content is valid and redeemable on the site(s) for which it is submitted, as well as through any eBay property (including, in all cases, www.ebay.co.uk); (C) you have adequate inventory to support any offer promoted in an Ad or Content; (D) you have obtained all necessary rights, consents, licenses or clearances in relation to the publication of the Ad and Content and have complied with all guidance of relevant regulatory bodies; and (E) you have all required rights and licenses to grant us the license rights you are granting us under these Terms of Service.
Disclaimer of Warranties.
To the fullest extent permitted by law, eBay disclaims all guarantees regarding positioning, levels, quality or timing of: (A) Sales; (B) click-through rates; (C) availability, quantity or delivery of Ad impressions; (D) any user actions related to your Ads or listings; (E) conversion rates; (F) accuracy of data; (G) the adjacency, ranking or placement of Ads; (H) the duration of your campaigns or display of Ads; and (I) relevancy of search keywords or other content on the Properties. Furthermore, eBay makes no representations regarding revenue; the performance of your campaigns; any anticipated benefits related to your use of the Marketing Service; that the Marketing Service is suitable for your intended purposes; or that all features or functionality will be available to all users of the Marketing Service at the same time.
In addition, to the extent permitted by applicable law, we are not liable, and you agree not to hold eBay responsible, for any damages or losses (including, but not limited to, loss of business, money, opportunity, goodwill or reputation, profits, revenue, business interruptions or other intangible losses or any special, indirect or consequential damages) resulting directly or indirectly from your participation in the Marketing Service, including but not limited to: (i) the deletion or modification of your Ads or Content, (ii) the duration or manner in which your Ads appear on the Properties, or (iii) eBay's decision to end or remove your Ads.
Regardless of the previous paragraphs, if we are found to be liable, our liability to you or to any third party is limited to the greater of: (a) the amount of Marketing Fees in dispute, not to exceed the total Marketing Fees which you paid to us in the 12 months prior to the action giving rise to the liability, or (b) GBP £100.
You will indemnify and hold us (and our affiliates and subsidiaries, and our and their respective officers, directors, employees, agents) harmless from any claim or demand, including reasonable legal fees, made by any third party due to or arising out of or related to your Content, Ads, your breach of these Terms of Service, your participation in and/or improper use of the Marketing Service or your breach of any law or the rights of a third party. Partners are intended third party beneficiaries of this section.
eBay reserves the right in its sole discretion to suspend, terminate or restrict your use of the Marketing Service, without notice, for any or no reason, and without liability to you or any third party. In all cases, the running of any campaigns after suspension or termination is in eBay's sole discretion. eBay also reserves the right to modify, suspend or discontinue parts of the Marketing Service or the Marketing Service as a whole.
If any provision of these Terms of Service is held to be invalid or unenforceable, such provision shall be struck and the remaining provisions shall be enforced. Headings are for reference purposes only and do not limit the scope or extent of such section. Our failure to act with respect to a breach by you or others doesn't waive our right to act with respect to subsequent or similar breaches. We do not guarantee we will take action against all breaches of these Terms of Service.
These Terms of Service are effective immediately on the date of their posting on www.ebay.co.uk. We may amend these Terms of Service at any time by posting the amended terms on www.ebay.co.uk. Except as stated elsewhere, all amended terms shall automatically be effective immediately after they are initially posted. Your continued access or use of the Marketing Service constitutes your acceptance of the amended terms.
Date published: 1 June 2015
Last updated: 25 May 2018