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Cross-selling tool Overview

Welcome to the Cross-selling tool. The Cross-selling tool gives you the unique opportunity to recommend or cross-sell related products (such as accessories). This allows you to increase order size and revenue - while your buyers enjoy the savings. The Cross-selling tool is free - there are no additional costs for you to use this service.

This service is currently in CLOSED BETA – but due to demand from sellers, who want to prepare for the holiday season, we're opening it up to select sellers right now. This service will be enhanced in the coming months.

Get exposure on your listing

With the Cross-selling tool you can set up 2 types of offers

  1. Related items offers to cross-sell additional related items (such as accessories)
      Example offers:
    • Buy a camera, get 10% off select accessories.
    • Buy a TV, get £25 off a Blu-ray player.
    • Buy ink cartridges with your printer at no extra P&P cost.
  2. Order size offers to encourage buyers to spend more or add more items to their orders with a discount
      Example offers:
    • Save £10 when you spend £100 or more.
    • Save 20% when you spend £100 or more.
    • 3 items for the price of 2 (Value of lowest-priced item(s) will be discounted from the subtotal amount.)
    • Buy 2 or more items, get 50% off 1 of the items in your order (discount value of lowest-priced item(s) will be deducted from the order subtotal)

Increase your sales with the help of the Cross-selling tool. Get started today!

Benefits:

  • Increase sales
    Offer smart promotions to encourage bundling multiple purchases into a single order.
  • Get exposure
    Cross-sell your related items on your listings to attract more buyers.
  • Lower P&P costs
    Lower P&P costs and increase profit margins for consolidated orders.

Download instructions manual

[ Word | PDF ] Updated on 14/12/2011

Helpful links

  • Cross-selling tool
    UK | US
  • Selling Manager and Selling Manager Pro
    UK | US
  • Turbo Lister
    UK | US
  • Bulk edit and revise in My eBay
    UK | US
  • File Exchange
    UK | US
  • eBay Category ID Lookup
    UK | US

Frequently Asked Questions

What are SKUs?

'SKU' stands for 'stock-keeping unit', which is a general term for a catalogue number for a specific item. SKU is also called 'Custom Label' in eBay's selling tools, such as Selling Manager, Selling Manager Pro, Turbo Lister, the bulk edit and revise tool in My eBay, File Exchange and API.

A SKU number can refer to a number generated by the manufacturer, or it can be a number that a seller creates for each item to manage their inventory. The SKU number for an item is provided by the seller when an item is listed or after it has been listed. Using SKUs or custom labels make it easier for you to re-list products with the same SKUs or custom labels, without having to also configure cross-sales for them each time.

The Cross-selling tool often uses SKUs rather than eBay item numbers. A related items offer can only be configured using SKUs.

Where do I set SKUs?

You can add or edit SKU numbers in the 'Custom Label' field of your listings using Selling Manager, Selling Manager Pro, Turbo Lister, the bulk edit and revise tool in My eBay, File Exchange and API. Learn more about these eBay selling tools.

Can I add a SKU to my offer that I have not yet listed on eBay?

You can add a SKU to your offer even if you have not yet listed any item on eBay with that particular SKU. However, this SKU will essentially be ignored until an item with this SKU can be found for display with the offer.

What kind of listings would qualify to be part of an offer?

    A listing will qualify for inclusion in a special offer only if:
  • It is a fixed price listing.
  • It must offer PayPal as one of the payment options.
  • It does NOT use the 'see price at checkout' feature.
    In addition, an item will qualify for inclusion as a related SKU in a related items offer only if:
  • The listing offers free P&P as one of the delivery options.

How long does it take for my edits to take effect on a live offer?

Any changes you make to your offer will usually take effect immediately, but may take up to 15 minutes.

How long does it take for edits to my listings to be reflected on my live offers?

Most edits to your listings will appear immediately on your live offers. In the case where you change a listing to offer free P&P in order to qualify for a related items offer, it may take up to 4 hours before the listing will appear with your live offer.

Can I change the items that qualify for an offer once it has been active?

You can edit the list of SKUs selected for your offer at any time. Remember, you must have at least one SKU listed within your offer once it has been active.

For order size offers, you will NOT be able to change the merchandise type once the offer has been active. For example, you will not be able to switch the offer merchandise type from your entire inventory to a single category or vice versa. The only inventory changes allowed once this type of offer has been live are to add or remove SKUs if the offer was a SKU restricted offer to begin with.

Can I schedule when to place my offer on hold or when to reactivate my offer?

The Cross-selling tool does not currently support the ability to schedule offers to be held or reactivated at a specific time. When you choose to place an offer on hold or resume an offer, it will take effect within 15 minutes

Will my related items or order size offer show up on other international eBay sites if my items offer worldwide postage? If I list the same product on other international eBay sites?

The Cross-selling tool does not currently support global offers. If you have listings on eBay.co.uk that offer worldwide postage and also configured offers through the Cross-selling tool UK site, buyers will only see your offer if they browse eBay.co.uk.

What is a 'primary SKU'? What kind of merchandise would be appropriate to offer as a 'primary SKU'?

    Examples of primary SKUs include:
  • Items that have related or optional accessories. For example: cameras, laptops, TVs, furniture, tents.
  • Books or DVDs. For example: 'Season 1' of a given TV series, a sequel to a movie, or a book that is a part of a series of related stories.

Primary SKU items must meet the criteria mentioned above to qualify for a related items offer.

You can offer several primary SKUs in a single offer. However, each primary SKU in an offer must share the exact same group of related items / related SKUs.

What is a 'related SKU'? What kind of merchandise would be appropriate to offer as a 'related SKU'?

A related SKU item is generally an accessory or item that complements the primary SKU item, but isn't usually included with the purchase of the primary SKU item.

    For example:
  • Extra lenses, camera cases or batteries for a camera
  • Games or extra controllers for a video game console
  • DVDs in a series, such as 'Season 2' of a TV show
  • Books in a series, such as 'Volume 1' and 'Volume 2' of a story
  • A matching coffee table to a sofa set
  • Camping accessories for a tent

Related SKU items must meet the qualifying criteria mentioned above, and offer free P&P as one of the delivery options.

Related SKU items not meeting any of these conditions will not be displayed as a part of the related items offer on the listing.

Related items sell best when they are priced at about 20% of the price of the primary item. Lower priced items are easier to sell to buyers than an additional item that is the same or higher price than the primary item.

What is the limit of related SKUs that can be listed in a related items offer?

You can list up to 14 SKUs for related items with each related items offer.

    For example:
  • Your primary SKU items are Canon G11 and Nikon D90 cameras.
  • Your related SKU items can include a combination of up to 14 telephoto lenses, macro lenses, camera cases, camera bags, flash attachments and spare batteries.

How does the discount value and type work for related SKUs in a related items offer?

You can opt to offer discounts as a specific dollar amount or as a percentage off the regular price of related items / related SKUs.

    For example:
  • £10 off the regular price of a camera bag with a purchase of a Canon camera
  • 20% off the regular price of a macro lens with a purchase of a Nikon camera

[!] Important:
The discounts offered will be applied to the buyer's order subtotal. The order discount is then itemised across all items (primary and related) applicable to the offer on a cost-weighted basis.

How does the discount quantity work for related SKUs in a related items offer?

You can opt to specify a maximum quantity allowed for purchase at the discounted price (if any) for each related SKU. Buyers will still be able to purchase more than the discount quantity you specify, but they will not be able to get any discounts you offer on those additional purchases.

    For example:
  • 10% off the regular price of 2 ink cartridges with a purchase of a HP printer
  • £5 off the regular price of a macro lens with a purchase of a Sony camera

The discounts offered will be applied to the buyer's order subtotal. The order discount is then itemised across all items (primary and related) applicable to the offer on a cost-weighted basis.

What is the limit of SKUs that can be listed in an order size offer?

You can list up to 25 SKUs with each order size offer.

What is bulk upload/edit? When should I use it?

If you want to create multiple offers and/or offers with a long list of SKUs, you can download a template (.csv), fill it out, upload, and multiple offers are created instantly.

To make changes to multiple related items offers at once, click on the 'Upload related items offers' link on the dashboard, click on the 'here' link to download your existing offers (.csv), make changes, and upload.

For more details on how to use bulk upload/edit, please refer to the instruction manual.

How are the discounts calculated?

Any discount you offer will be calculated based on the regular price of all eligible items purchased within an order excluding any other discounts, P&P cost, VAT and other fees.

How are the discounts distributed?

The total discount from your special offer will be applied to the buyer's order subtotal. The order discount is then itemised across all items (primary and related) applicable to the offer on a cost-weighted basis. This is an industry standard that's designed to protect sellers from buyers getting a related item for a steep discount when returning the primary item. To prevent buyers from getting any discount when returning part of the order and no longer satisfy the discount conditions, you can change your return policy to not accept partial returns.

For example:
Example 1: „Get 50% off a camera bag (normal price: £100) with the purchase of a camera (normal price: £900)“

Normal undiscounted prices in the order:
Camera: £900
Bag: £100

Undiscounted subtotal: £1,000
Total discount: £50 (50% off £100)
Equivalent percentage order discount: 5% (£50/£1,000)

Cost-weighted discounted individual item prices:
Camera: £900 minus 5% = £855
Bag: £100 minus 5% = £95

Example 2: „Save £10 if you spend £150 or more“

Normal undiscounted prices in the order:
Trousers: £60
Shirt: £40
Coat: £100

Undiscounted subtotal: £200
Total discount: £10
Equivalent percentage order discount: 5% (£10/£200)

Cost-weighted discounted individual item prices:
Trousers: £60 minus 5% = £57
Shirt: £40 minus 5% = £38
Coat: £100 minus 5% = £95

Example 3: „3 Items for the price of 2“ (Value of lowest-priced item(s) will be discounted from the subtotal amount.)

Normal undiscounted prices in the order:
Trousers: £60
Shirt: £40
Coat: £100

Undiscounted subtotal: £200
Total discount: £40 (Price of lowest price item = Shirt)
Equivalent percentage order discount: 20% (£40/£200)

Cost-weighted discounted individual item prices:
Trousers: £60 minus 5% = £48
Shirt: £40 minus 5% = £32
Coat: £100 minus 5% = £80

Example 3a: „3 Items for the price of 2 (Value of lowest-priced item(s) will be discounted from the subtotal amount.)

Normal undiscounted prices in the order:
Trousers: £60
Shirt: £40
Coat: £100
Suit: £200

Undiscounted subtotal: £400
Total discount: £40 (Price of lowest price item = Shirt)
Equivalent percentage order discount: 10% (£40/£400)

Cost-weighted discounted individual item prices:
Trousers: £60 minus 5% = £54
Shirt: £40 minus 5% = £36
Coat: £100 minus 5% = £90
Suit: £200 minus 5% = £100

If you provide refunds as a part of your return policy, then the amount you will be responsible for crediting the buyer is the item price after discount of the returned item.

How will final value fee be calculated?

The final value fee on your listing will be calculated based on the cost of the item after discount.

What happens if a buyer returns the primary item in a related items offer but keeps the related items?

All discounts are prorated and deducted from the regular price of all items in a special offer. Discounts on the related item(s) will be distributed proportionally to the primary item so that buyers would not end up getting the full discount on the related items they keep when returning the primary item only. In this case, you will be responsible for crediting the buyer the price of the primary item after discount. See 'How are the discounts distributed?' for an example.

What amount do I refund my buyer in case of a return?

You will be responsible for crediting what the buyer actually paid for the returned item, which would be the discounted item price. See 'How are the discounts distributed?' for an example.

Will discounts on related items apply only to bundled sales, or will buyers be able to get the discounted price if they purchase only the related item?

Buyers must purchase the primary item together with one or more related items in order to get the discounted price.

Will the individual items sold with a special offer appear as separate line items in order details?

All individual items sold with a special offer that have the same delivery service will be grouped together as a single order in order details. You will continue to have the ability to provide one tracking number for all items in an order or provide different tracking numbers for individual item(s) in an order.

How do I consolidate bundled purchases into one order, so I can dispatch the order in one box and reduce postage costs?

Make sure you've set the 'Offer combined payments and postage' preference to 'Yes' in My eBay - Site Preferences - Postage and packaging preferences. If you are directly integrating with the eBay API use eBay's GetOrders API (not GetTransactions API).

Can I attach the same group of related items to multiple primary SKUs at the same time so that I can be more efficient?

Yes, you can attach the same group of related items to up to 500 primary SKUs at a time through the web-based tool, Excel bulk upload or the API. This means that each of the 500 primary SKUs will display the same set of related items. Research shows that showing accessories and relevant related items is essential to sales, so use this feature only when you genuinely have interchangeable related items.

If I use Markdown Manager, will the discounts be on top of the marked down prices?

Yes, the discounts will be on top of the marked down prices.

If I've configured combined postage promotions in My eBay, will they continue to work as usual in checkout?

Yes, they will continue to work as usual in checkout.

In what order will items for my offer be displayed on the listing pages?

In order to enhance the relevance of cross-sold items that are displayed on the listing page, the Cross-selling tool will use an algorithm based on item price, P&P and quantity sold to determine the order in which your configured items are displayed. If your items are new and do not have sales history on eBay, the Cross-selling tool will use the order in which you provided the SKUs to determine the display position.

Will using the Cross-selling tool improve my position in Best Match on the search results page?

There's no 'silver bullet' for getting a good position in search. Using the Cross-selling tool will not directly give you an advantage in your listings' search results rank; however, sales of all items with a special offer will count as a sale for each item's listing. As a result, the listing will automatically move up in rank in Best Match over time, as sale is taken into account in the Best Match algorithm.

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