Discover the benefits of being a business on eBay

Upgrade to a business account before 4 September 2024 to kickstart your business selling journey with a bespoke benefits package.

Do I need a business account?

You’ve been asked to upgrade your account to a business account in order to comply with government consumer protection legislation outlined in our Business Seller Policy. If you don’t upgrade your account by Wednesday 4 September 2024, you may be subject to selling restrictions.

If you want to sell large quantities, have items that you've made or bought to resell, or already have a business outside of eBay, you’ll need to register a business account.

We appreciate this may feel like a big change. So, below, we’ve outlined the simple steps you’ll need to take, along with the bespoke benefits that come with being a business on eBay.

We look forward to supporting your success on this next step of your selling journey.

Get access to a tailored support package when you upgrade before 4 September

To help kickstart your business selling journey, we’re offering you a bespoke support package, giving you free benefits* for the rest of the year including:

Follow the steps above and register by Wednesday 4 September 2024 to be eligible for this promotion and to avoid selling restrictions.

The Promotion Period will commence within 4 business days from when you upgrade to a business account.

If you don’t agree that your account should be upgraded to a business account, there is a dedicated appeals process. Learn more about how to appeal.

Why become a business on eBay?

Choosing to start a business on eBay presents you with an exclusive range of tools, programmes and benefits to take advantage of:

Learn about Start-up Scale-up image

Learn about Start-up Scale-up

Start-up Scale-up is a seller support programme run by specialist Marketplace Advisors, who are experts in onboarding and helping new business sellers to grow on eBay.

By enrolling in Start-up Scale-up, you’ll receive dedicated 1:1 support to guide you through becoming an eBay business, help with optimising your listings and mastering sales tools to fast-track your success on eBay.

Learn more
Business seller policies image

Business seller policies

To sell on eBay, you must abide by our business seller policies. Read all the relevant policies and information on the link below.

Learn more
eBay Shop subscription image

eBay Shop subscription

Once you’ve registered as a business seller, you can build your brand on eBay. Our Shop subscriptions give you the opportunity to do this, as well as organising your inventory and getting exclusive benefits.

Learn more

VAT obligations in the UK & EU

If you sell goods in any EU country or in the UK, you may be required to register for Value Added Tax (VAT) and to collect VAT on your sales. If you are a non-UK or non-EU seller with goods in the UK or EU, or you sell goods into the UK or EU, eBay will account for VAT under certain circumstances.

Exclusive eBay business sellers onboarding offer for consumer-to-consumer sellers

Promotion Period

  • 100% off fixed order level fee of 30p and variable percentage final value fees (“FVF”) if the Eligible Entrant upgrades their account to business status by 23:59:59 Local UK time on 04 September 2024 following which their listed items sell by 31 December 2024 (“Promotion Period”). 

  • You are eligible for a free Featured Shop subscription for 6 months if you subscribe to the shop by Sep 30th.

  • The Promotion Period will commence within 4 business days from when you upgrade to a business account. 

Eligibility

  • This Promotion is open to all registered private sellers who (a) have been invited to take part and (b) upgraded their accounts to business sellers. 

  • Have their registered address in the United Kingdom

  • Participation is linked to the seller's account and is not transferable.

  • Listing must sell during the promotion period. “Sold” means that the item has been paid for in full by the buyer. 

  • Items sold after the Promotion Period will be charged the standard FVF rate according to the eBay fees policy.

  • The Promotion of 100% FVF discount will be automatically applied to all eligible, completed sales.

  • The Promotion will apply to all sales in the fixed-price or auction format.

  • This Promotion cannot be used in conjunction with other promotions.

  • Any other fees (such as listing upgrade and international fees) will still apply and will be charged in accordance with the eBay fees policy.

  • An eligible item previously scheduled to go live during the Promotional Period will qualify for the Promotion only 4 business days after you have upgraded to a business account" for these T&Cs

  • If an item that is eligible for the Promotion had previously closed without a successful sale and is re-listed and sold during the Promotional Period, it will be eligible for the Promotion.

  • Listings not sold successfully during the Promotional Period are not eligible for the  promotion

  • If an item qualifies for the Promotion and when the item sells, the invoice will indicate the fee including the FVF discount. Please note: if the item does not sell the first time and if it is automatically relisted during the Promotional Period, it will still be eligible for the FVF Promotion discount during the Promotion Period. If the item does not sell during the Promotional Period, standard final value fees will be charged according to the eBay fees policy when it sells.

  • Single and multi-quantity listings are eligible as long as they sell during the promotion period.

Promotion and Procedure

  • FVF Discount

  • eBay charges an FVF when your item(s) sell(s). The FVF charged per order consists of: (i) a variable portion (“Variable Portion FVF”) which is calculated as a percentage of the Total Sale Amount; and (ii) a fixed portion (“Fixed Portion FVF”) for example 30p. The Total Sale Amount means the amount the buyer pays for an order, including the item price, postage, taxes and any other applicable fees. The FVF Discount in this promotion applies to both Variable and Fixed Portion FVF (net of any other discounts) in respect of the eligible items’ Total Sale Amounts. For example, if you would have been charged 11.90% on the Total Sales Amount, the 100% FVF discount will reduce this to 0%. The Fixed Portion FVF (e.g. 30p) will be discounted to 0. 

  • Regulatory Operating fees will not apply to eligible sales. 

  • Insertion fees and listing upgrade fees will still apply and will be charged according to the eBay fees policy.

  • You may also be subject to International fees

  • To obtain a free Featured Shop Subscription you must  Choose a Featured Shop subscription by Sep 30th. You will pay no Subscription fee related to your eBay Shop during the Promotional Subscription Period.Participation is linked to the seller’s account and is non-transferable.

Please note: Your eBay Featured Shop subscription will automatically renew after the Promotional Subscription Period. Your Shop subscription will be deemed to start on the day you sign up in accordance with the Shop terms.

  • If the last day of the Shop promotion is different from the last day of the calendar month, you will be prorated the remaining days of the running month. The charge will be billed on the last day of the month in which the promotion ends.

  • If you wish to cancel your Shop subscription after the promotion period and want to avoid the extra fees as per the previous point, please cancel your Shop subscription prior to the end of the promotion period.

Restrictions and exclusions The following are excluded:

  • Private sellers are excluded until they have switched to a business account

  • Business seller accounts which are activated prior to promotion opt-in.

  • Sellers who have not followed the correct Promotion process specified within these T&Cs and do not meet Eligibility criteria in Section 2.

  • Identical listings that don’t comply with our duplicate listings policy.

  • Any items listed that don’t comply with eBay’s listing policies or prohibited and restricted items policies.

  • Any item listed during the promotional period but scheduled to start after the promotional period.

  • Listings that are listed during the promotional period but do not sell and are relisted outside of the promotional period.

  • Any items listed in the ‘Property’, ‘Cars, Motorcycles & Vehicles’, ‘Coins’, ‘Gift Vouchers & Coupons’ categories.

General

  • Any attempt to manipulate the Promotion is prohibited and will result in exclusion from participation.

  • eBay reserves the right to exclude users and disqualify any FVF discounts arising from unreasonable pricing practice including manipulation of postage costs or acting in a way which would be considered fee avoidance.

  • eBay reserves the right to suspend, change or cancel the Promotion at any time, in the event of circumstances arising which, in eBay’s opinion, make it necessary for it to do so. eBay reserves the right to add additional terms and conditions for certain parts of the Promotion.

  • The decision of eBay regarding any aspect of the Promotion is final and no correspondence will be entered into.

  • eBay reserves the right to verify your eligibility for this Promotion.

  • eBay may also disqualify any entrant who does not act in accordance with these Terms and Conditions (or is acting in a way which contravenes the spirit and intention of these Terms and Conditions) or eBay’s User Agreement, and/or any policies that eBay may communicate to you.

  • These Terms and Conditions are governed by the laws of England and Wales. Each party irrevocably agrees to the exclusive jurisdiction of the English courts over any claim or matter arising under these Terms and Conditions.

  • All fees displayed on this page are exclusive of VAT at 20%.

Limitation of liability

  • eBay makes no representations or warranties of any kind regarding any product or service provided by any third party in connection with any Promotion. eBay shall not be liable, in contract or tort (including negligence) or the breach of statutory duty or in any other way, for the loss or damage howsoever arising suffered by the entrant resulting directly or indirectly from entry to this Promotion. Nothing in these terms shall limit eBay’s liability for death or personal injury resulting from negligence or fraud. eBay will not be responsible for any third party’s performance or failure to perform any services related to any Promotion, or for any costs, damages, accident, delay, injury, loss, expense, or inconvenience that may arise in connection with the use of the Promotion, provided that nothing shall limit eBay’s liability for death or personal injury caused by its negligence. eBay does not accept, and is not responsible for, any lost or delayed entries. eBay reminds entrants of the nature and limitations of the Internet and is not responsible for any problems or technical malfunctions of any communications network, online system or computer hardware or software that may affect entry to the Promotion. Although eBay will use reasonable efforts to ensure that all information relating to the Promotion ("Promotion Material") is accurate, eBay is not responsible for any problems or technical malfunctions of any communications network, online system or computer hardware or software failure that may affect eBay’s operation of the Promotion or the Site, including without limitation the accuracy of any Promotion Material.

Organiser

  • The Promotion is organised by eBay (UK) Limited, who may carry out this organisation through its local subsidiaries, and whose address is 1 More London Place, London, SE1 2AF, United Kingdom.