eBay Account Management Services Terms & Conditions

These eBay Account Management Services terms and conditions (“AMS Terms”) apply to the eBay Account Management Services support programme (incl. all tiers) provided by eBay (“Programme”) on eBay.co.uk (“Site”), whereby the seller (“You” and “Your”) will gain access to specialist eBay services to help Your eBay business through a paid subscription service. 

For the purposes of these AMS Terms, “eBay” means eBay (UK) Limited. The Programme is a continuation and new iteration of what was eBay’s Pro-Trader Plus programme, which the Programme replaces. 

These AMS Terms will be effective for You as of the date of Your acceptance into the Programme (“Effective Date”). 

1. Programme Eligibility 

The Programme is open to business sellers who: 

1. are registered on the Site;  
2. meet the Programme Criteria; and
3. submit their account for review and are accepted into the Programme by eBay. 

2. Procedure 

a. To apply to the Programme, You must submit Your interest to the Programme via the registration page at eBay’s Seller Portal, select the Programme tier that You are applying for, and accept these AMS Terms. By accepting, You agree to comply with these AMS Terms, and eBay’s User Agreement, User Privacy Notice and Policies (collectively, "eBay Policies"). 

b. You will be notified by eBay within 5 working days from the date You submit Your registration if You have been accepted into the Programme. eBay will notify You via email to the email address You have in Your eBay account or provided via the registration page (as applicable). For the avoidance of doubt, You will only be able to participate in the Programme if You have been accepted. eBay reserves the right to review and decline Your application under these AMS Terms.  

c. By applying to the Programme, You agree that if You are accepted You commit to the Programme for a minimum of 3 calendar months starting from the 1st day of the next calendar month after Your acceptance (the “Initial Term”). For example, if You are accepted on the 27th July, Your first day of participation will be on the 1st August.

3. Benefits  

a. The Programme benefits to You are determined by which Programme tier You are enrolled in (“Benefits”): 

b.  A subscription to the Plus tier includes Account Management for the account that you subscribed with, plus one linked account. A subscription to the Premium tier, includes (i) Account Management for the account that you subscribed with, plus one linked account; and (ii) eBay Ads Management and Premium Concierge Support for the account that you subscribed with. Linked accounts are not entitled to Premium tier Benefits. Reference in these terms to your account may refer to your subscribed account or your linked account. 

c. The Benefits cannot be transferred or withdrawn for cash. Any Benefits that are not availed by You shall be forfeited. Some Benefits require You to make certain elections on the Site (eg. Team access). You are responsible for making such elections and failure to do so will not impact Your Programme Fee owed. 

d. In addition to the specified Benefits, eBay may provide additional services, at its sole discretion, but is under no obligation to. 

e. You acknowledge and agree that, in providing you with the Benefits, eBay may utilise  automated tools, including artificial intelligence.

f. eBay may modify the Benefits and tiers at its discretion on not less than 45 days notice. When we do, we’ll post the modified Benefits and/or tiers here. By continuing to use the Programme after these AMS Terms have been updated, you’re agreeing to the new version. Notice of the change will be considered given upon posting the updated AMS Terms to our website. If such changes materially impact your Benefits, they will not take effect during your Initial Term. eBay may give subscribers additional benefits at eBay’s discretion. eBay will not be required to provide such additional benefits to each subscriber, or continue to provide such additional benefits to subscribers who have received them.  

4. Programme Criteria and Your Obligations 

a. At application to the Programme, you must have: 

1. at least Above Standard status (as defined in the Seller standards policy); and 
2. achieved a reasonable Gross Merchandise Value (“GMV”)*, as determined by eBay,  within the calendar year or the 12 month period before the date You submitted Your request for participation, or in the case of new sellers that have not been selling on eBay for a calendar year or a 12 month period, based on eBay’s forecast of Your GMV over one calendar year, or a 12 month period. 

*GMV is the total value of all paid transactions between users on the Site during the applicable period inclusive of shipping fees and taxes. 

(Together the “Programme Criteria”)

b. You agree to carry out the following obligations during Your participation in the Programme: 

1. You shall work together with eBay to define goals and outcome for Your participation in the Programme; 
2. You shall work with eBay to agree on an operational process, milestones and timelines to meet Your defined goals and outcome; and 
3. You shall commit to regular meetings and/or calls with eBay to review Your progress and account growth. 

5. Programme Fee 

a. To participate in the Programme, You will pay all applicable fees (“Programme Fee”) as may be updated from time to time. The Programme Fee is made up of a fixed fee as per below table.

b. eBay will provide You with 30 days written notice if it makes changes to the Programme Fee for Your tier. 

c. The Programme Fee is exclusive of VAT. The Programme is for business sellers only.

d. After the Initial Term, You may request to upgrade Your Plus tier to Premium tier or downgrade Premium tier subscription to Plus tier. Upgrading to the Premium tier is subject to eBay’s approval. If Your request is submitted not less than 14 days prior to the end of the calendar month, Your approved request will be effective at the end of the then current calendar month. If Your request is submitted less than 14 days prior to the end of the then current calendar month, Your approved request will be effective at the end of the following calendar month.  

6. Account Management - Advertising

a. As part of Your participation in the Programme, we may create, maintain, and operate Your eBay Advertising campaigns and accounts on Your behalf. In order to avail Yourself of this Benefit, You must authorise, via eBay’s Team access (formerly referred to as eBay’s multi-user account access) tool, eBay to create, modify, and terminate ad campaigns. 

b. eBay Advertising products are described here, and may include different formats, placements, and payment models (e.g., cost-per-sale and cost-per-click). By participating in the Programme, You expressly agree that we may create, edit and otherwise manage Your eBay Advertising campaigns and accounts, including but not limited to: (i) creating Ads and adding Your listings and other applicable content to eBay Advertising campaigns; (ii) implementing or modifying settings, including bids and pricing strategies, ad rates (within any limit(s) You may specify), budgets and spend targets, targeting, and other campaign parameters; and/or (iii) modifying campaign status (e.g., activating or deactivating campaigns, setting or modifying start and end dates for Ads and campaigns). With respect to the advertising campaigns, eBay will not seek Your pre-approval or provide notice prior to each change. 

c. Upon acceptance into the Programme, we will ask You to specify which eBay Advertising products You initially opt to participate in, and provide a target budget and/or maximum ad rate (as applicable) for Your campaigns. You can update those instructions via email to Your account manager. Please allow up to two working days to implement those updates.

d. Your Advertising campaigns, Your account, and You are subject to the eBay Marketing Program Terms, which are incorporated herein by reference, and the Programme is a “Marketing Services” as defined therein.

7. Billing and Payment 

a. eBay will charge You the Programme Fee (based on Your tier) on, or around, the first day of each month.  

b. If You submit Your request to join the Programme after the first day of any month, subject to Your request being approved by eBay, You will join the Programme on the first day of the following month after Your acceptance. This is when You will be charged the initial Programme Fee.  

c. The Programme Fee charges are applied to your account, in advance, on a monthly basis to cover the current monthly period. The applicable amount is calculated and applied as a debit directly to your eBay account, removing the need for a separate payment action. If Your payouts at the time the Programme Fee is applied to your account are insufficient, eBay will charge Your payment method on file (debit or credit card, and/or linked bank account), or otherwise collect the Programme Fee from You as set forth in the Payments Terms of Use. Your Programme Fee may be aggregated with other charges. We will generate a statement of fees, refunds, credits, and other transactions associated with Your selling activity through the Programme each month (the “Financing Statement”). You may view the Financing Statement on the Seller Portal. 

d. You shall be responsible for Your own taxes and expenses. 

8. Term & Termination

a. On the first day of each calendar month, Your Programme subscription will automatically renew for another month, and for each month thereafter, unless You cancel it in accordance with Section 8(d).  

b. eBay can terminate Your participation to the Programme at any time upon at least thirty (30) days prior written notice to You. 

c. eBay may terminate Your participation in the Programme immediately by notice in writing in the event of any of the following: 

1. any violation of these AMS Terms; 
2. You are acting in a way which contravenes the spirit and intention of the AMS Terms; 
3. any violation of eBay’s Policies; or
4. eBay terminates the Programme. 

d. You may terminate Your participation in the Programme after the Initial Term by cancelling Your subscription in the Seller Portal. If Your cancellation is submitted not less than 14 days prior to the end of the calendar month, Your cancellation will be effective at the end of the then current calendar month. If Your cancellation is submitted less than 14 days prior to the end of the then current calendar month, Your cancellation will be effective at the end of the following calendar month. In either case, You will not be entitled to a refund of Your Programme Fee.  

e. Sections 8 (Term & Termination), 9 (Representations and Warranties), 10 (Confidentiality), 11 (Limitation of Liability), 12 (Indemnity) and 13 (General) will survive the expiration or termination of these AMS Terms. 

9. Representations and Warranties 

You represent and warrant to eBay that: 

1. You are duly organised and validly existing under the laws of the jurisdiction in which You are organised; 
2. You have full power and authority to enter into and perform Your obligations under these AMS Terms; 
3. Your activities in connection with the Programme comply with these AMS Terms, all eBay’s Policies, and all applicable laws; and 
4. Your activities in connection with the Programme will not (A) infringe any third party intellectual property rights, (B) constitute a misrepresentation, (C) cause injury to or invade the privacy of any third party, (D) constitute a misuse of any Confidential Information of a third party, or (E) be defamatory, abusive or offensive. 

10. Confidentiality 

a. “Confidential Information” means all information (whether in written, electronic or oral form) disclosed or made accessible by one party (the “Disclosing Party”) to the other party (the “Receiving Party”), or its officers, directors, employees, consultants, contractors, subcontractors, agents, advisors and other representatives of such party (“Representatives”) under these AMS Terms and for purposes of the Programme that is not generally known to the public and that is designated as confidential or otherwise should reasonably be understood as confidential given the nature and circumstances of its disclosure. Confidential Information shall not include: (a) information that is or becomes publicly available through no act or omission of the Receiving Party; (b) information rightfully disclosed to the Receiving Party by a third party not bound by any confidentiality obligation with respect to such information; (c) information developed by the Receiving Party independent of any of the Disclosing Party’s Confidential Information; or (d) information that is rightfully in the possession of the Receiving Party and not subject to any duty of confidentiality as of the Effective Date. 

b. The Receiving Party may use the Confidential Information solely for purposes of the Programme. No other use will be made of the Confidential Information by the Receiving Party or its Representatives, it being recognised that the Disclosing Party has reserved all rights to the Confidential Information not expressly granted herein. The Receiving Party shall, and shall cause its Representatives to, protect the Confidential Information by using the same degree of care, but no less than a reasonable degree of care, to prevent the unauthorised disclosure of such Confidential Information as the Receiving Party uses to protect its own confidential information of a like nature. 

c. The Receiving Party shall not, and shall cause its Representatives not to, directly or indirectly disclose, copy, distribute, republish or allow any third party to have access to any Confidential Information without the prior written consent of the Disclosing Party.

d. You shall not make any public statement or press release regarding these AMS Terms and the Programme or any aspect thereof without the prior written approval of eBay. 

11. Limitation of Liability 

a. eBay assumes no responsibility or liability for Your performance throughout Your participation in the Programme and where applicable, is only providing business support for Your eBay account on the Site. eBay is no way offering a business consultancy service to You. 

b. Nothing in these terms shall limit either party’s liability for death or personal injury resulting from negligence or fraud. 

c. eBay does not guarantee that the Programme will continue to run indefinitely and in no way guarantees that each participant of the Programme will be eligible or allowed to continue in the Programme. 

d. eBay makes no representations or warranties of any kind regarding any product or service provided by any third party in connection with the Programme. 

e. Subject to Section 11(b), eBay shall not be liable, in contract or tort (including negligence) or the breach of statutory duty or in any other way, for the loss or damage howsoever arising suffered by You resulting directly or indirectly from entry to or participation in the Programme. 

f. Subject to Section 11(b), eBay will not be responsible for any third party's performance or failure to perform any services related to the Programme, or for any costs, damages, accident, delay, injury, loss, expense, or inconvenience that may arise in connection with the use of the Programme. 

g. eBay does not accept, and is not responsible for, any lost or delayed acceptance to the Programme. eBay reminds entrants of the nature and limitations of the Internet and is not responsible for any problems or technical malfunctions of any communications network, online system or computer hardware or software that may affect acceptance to the Programme. 

h. eBay will use reasonable efforts to ensure that all information relating to the Programme ("Programme Material") is accurate, however eBay is not responsible for any problems or technical malfunctions of any communications network, online system or computer hardware or software failure that may affect eBay's operation of the Programme or the Site, including without limitation the accuracy of any Programme Material. 

12. Indemnity 

You shall indemnify and hold harmless eBay and their respective directors, officers, employees, sublicensees, agents, attorneys, customers, successors or assigns (“Indemnified Parties”) against and from any and all claims, liabilities, damages, costs, expenses, suits, actions, government procedures, taxes, penalties or interest (“Claim”), and shall pay all related damages, settlements and associated expenses (including reasonable legal costs) that may be imposed on, incurred by or asserted against any Indemnified Party resulting from, arising out of, or relating to: 

1. Your breach of Section 9 (Representations and Warranties) of the AMS Terms; 
2. any violation of applicable law by You; and 
3. any negligence, wilful misconduct, errors or omissions by You. 

13. General 

a. Your participation and access to the Programme, including any Benefits, is linked to Your eBay account used to sign up to the Programme and is not transferable. 

b. Nothing in these AMS Terms is intended to limit the rights and remedies of eBay under the eBay Policies. In the case of conflict between the explicit terms of these AMS Terms and the eBay Policies, the terms of these AMS Terms will prevail to the extent of the conflict. 

c. Any attempt to manipulate the Programme is prohibited and may result in exclusion from participation. 

d. The Programme is only open to sellers approved by eBay. Any users who attempt to circumvent this will be removed from the Programme and may face additional action in accordance with the User Agreement. 

e. eBay reserves the right to suspend, change or cancel the Programme at any time, in the event of circumstances arising which, in eBay's opinion, make it necessary for it to do so. In such circumstances, eBay will provide You with 30 days prior written notice. Further, eBay reserves the right to amend these AMS Terms at any time. If You continue to access the Programme after the AMS Terms have been amended, Your access will represent Your acceptance of the amended terms. 

f. eBay reserves the right to verify Your eligibility for this Programme. eBay reserves the right to modify the eligibility criteria for this Programme at its discretion. 

g. eBay may use third parties to facilitate one or more elements of the Programme. These third party service providers are subject to confidentiality agreements with us and other legal restrictions that prohibit the use of the information we provide them for any other purpose except to facilitate the specific outsourced eBay related operation. See the Privacy Policy for further information. 

h. The decision of eBay regarding any aspect of the Programme is final. 

i. These AMS Terms are governed by the laws of England and Wales. Each party irrevocably agrees to the exclusive jurisdiction of the English courts over any claim or matter arising under the AMS Terms. 

j. Unless the context otherwise requires, words in the singular in the AMS Terms shall include the plural and, in the plural, include the singular. 

k. eBay group companies may perform any of the eBay obligations, or exercise any rights, relating to the Programme.

16 February 2026