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Certified

Authenticity
Guarantee

Shop sneakers with confidence.

Independent authentication ICON

Independent
authentication

Secure delivery ICON

Secure
delivery

No extra cost to you ICON

No extra
cost to you

Shop now

Authenticity Guarantee is not affiliated with or
endorsed by any of the brands sold on eBay.

We’ve got you covered

Authentified

Independent authentication

A team of independent authenticators meticulously inspects your new & used sneakers, see FAQs for eligibility.

Secured package

Secure delivery

Your sneakers are sent directly from the authenticator via fast and free tracked delivery. All sneakers over £450 will have signature-required delivery.

Coins

No extra cost to you

eBay covers all costs of the authentication process.

Authenticity supplied

Authenticity Guarantee sticker

Authenticity supplied

Multi-point inspection
Authenticators verify the box, sizing labels, soles, stitching, logos, heel tabs, laces and more.

Get what you ordered
The authenticators also verify your sneakers against the seller’s listing description, so you’ll get exactly what you ordered.

Authenticity Guarantee tag
Once a pair is verified as authentic, the left sneaker receives a unique NFC-enabled tag that provides detailed information about the pair’s authenticity. The tag also makes it easy to re-list the sneaker in the future.

What is Authenticity Guarantee?

eBay’s Authenticity Guarantee is a service designed to help buyers shop with confidence. Our third-party authenticators physically inspect all eligible items before they are posted to buyers.

How does Authenticity Guarantee work?

It’s easy! Browse and shop eBay’s listings with the “Authenticity Guarantee” badge. When you buy an eligible item, the seller posts the item directly to a team of qualified, professional authenticators. The authenticators will thoroughly inspect and verify your item’s authenticity and will confirm the item and accessories are consistent with the listing title, description, and images before it is posted to you via fast and free tracked delivery.

Will I be charged a fee for Authenticity Guarantee?

Until further notice there is no additional fee for the Authenticity Guarantee. As part of the Authenticity Guarantee service, eBay covers the cost of authentication, as well as fast, tracked delivery from the authentication facility to the buyer.

What items are eligible for Authenticity Guarantee?

Authenticity Guarantee is available on selected brands for sneakers in new and used condition, listed in the Men’s or Women’s Trainers categories and sold for £100 or more via Fixed Price or Auction Listings. See terms and conditions for further details on eligibility criteria. You can identify eligible items by looking for the blue Authenticity Guarantee tick in the search results, as well as in the top right of the item page.

  • Items specified as customised will not be authenticated. “Customised” is defined as shoes that have been modified from their original state. Examples of this include shoes with personalised elements, custom artwork, or any modifications that did not come with the original sneaker.

Only items purchased on eBay.co.uk are eligible for Authenticity Guarantee. Items that post to a buyer address outside the UK are not eligible for the service at this time.

Are used sneakers eligible for Authenticity Guarantee?

Yes, used sneakers are now eligible for Authenticity Guarantee as long as all other eligibility criteria are met.

What happens at the authenticator?

Upon receiving the sneakers, eBay’s authentication partner first verifies that the contents are consistent with listing details. Then a multi-point, physical inspection is performed for authenticity. This process includes thorough physical inspection of the shoe’s structure, materials, tags, and logos. The packaging and accessories are also reviewed for authenticity. Finally, an eBay Authenticity Guarantee NFC-enabled tag is attached to the shoes and programmed with the unique details of each product.

What is the eBay Authenticity Guarantee tag?

An eBay Authenticity Guarantee tag will be attached to each pair of sneakers once they have been verified by our authentication partner. The Authenticity Guarantee tag is fastened to the sneaker and activated with a digital stamp of authenticity and customised with the sneakers’ details. By holding your NFC-enabled device (iPhone 7 and above and most Android phones 2015 and newer) near the tag, you will receive a prompt and be able to view the authenticity report of your sneakers.

Who is providing the authentication service?

eBay has partnered with Sneaker Con, a long-established authenticator of sneakers, whose services and capabilities have been thoroughly vetted to ensure a high standard of service to eBay users.

How long will the authentication process take? How long until I get my item?

After you purchase your eligible item, it is sent to eBay’s authentication partner, who will inspect your item within two business days of receipt. Once authenticity is verified, the item will be dispatched to you with fast and free, tracked delivery, covered by eBay.

How do I track the status of my item?

Once your item has been inspected, you will receive an order update email with the next steps. Throughout the Authenticity Guarantee process you can check the View Order Details section for status updates.

Is signature confirmation required upon delivery?

Signature confirmation is required only for orders that are valued at £450 or more.

Will I receive the original packaging with my purchase?

Yes, if the seller has included original packaging in their listing, all components will be sent to you.

What if the item does not pass authentication checks?

If the item’s authenticity cannot be verified or the item is not consistent with its listing, the buyer will be notified and will be issued a full refund to their original payment method.

Why can’t I message the seller after I purchase my shoes?

Messaging capability is turned off at the point of purchase, at which time your shoes are routed to our authentication facility and all tracking information and notifications are available on the eBay platform.

What should I do if I want to change or cancel my order?

You can request to cancel your order through the “Purchase History’ page within an hour of purchase if the seller has not yet posted the item. Unfortunately address changes cannot be accommodated at this time so please double check to make sure you’ve entered the correct address. Learn more about cancelling your order here.

Where is my item posting to and why isn’t it my address?

Your shoes will first be posted to the sneaker authentication centre. Once they are authenticated, your shoes will be forwarded on to the address entered in checkout.

How can I track the progress of my purchase?

Tracking information will be uploaded on the “Purchase History” page where you’ll be able to track the status of your order and see exactly where it is in the authentication process.

Can I return items purchased with Authenticity Guarantee?

Buyers can return an item if the seller accepts returns, as stated in the listing, and the return takes place within the seller’s return window. In the unlikely event that the buyer receives an item that is not consistent with the listing, the item will be eligible for a return. In order for a refund to be processed, all returns must be sent to the authentication partner for verification (to check that the item is still in the same condition and has all relevant accessories, or that the item is not consistent with the listing) and re-authentication before the item is returned to the seller.

How does the return process work?

If returns are offered on the listing of the item you purchased or the item isn’t as described, the item will first be sent to eBay’s authentication partner. Within two business days of receiving the item, the authenticator will verify the authenticity and condition of the returned item to confirm that it matches the item originally sent to you, including any original packaging or accessories (for clarity this includes the item’s box where applicable). In addition, the eBay Authenticity Guarantee tag must be attached to the item and untampered to be eligible for a return. Once verified by the authentication partner, it will be posted to the seller and a refund will be processed. The seller’s return policy determines whether you or the seller pays for postage costs back to the authenticator.

Are authenticated items protected by the eBay Money Back Guarantee?

Authenticity Guarantee purchases are covered by eBay Money Back Guarantee when all other eligibility requirements are met. Learn more about eBay Money Back Guarantee policy.

Why was the item sent back to me by the authenticator after I opened a return?

If the authenticator determines the returned item is not the same item, is missing any accessories (including the item’s box where applicable) or is not in the same condition, the item will be sent back to the buyer and the return will be closed.

Can I choose to not have my item authenticated?

No, eBay’s Authenticity Guarantee is a service designed to protect buyers and sellers

The Authenticity Guarantee service for Sneakers ("Authenticity Guarantee” or “Authenticity Guarantee for Sneakers") makes third-party inspection and authentication services (the “Services”) mandatory for certain items sold on eBay.co.uk. These Authenticity Guarantee Terms and Conditions ("Terms") apply to the Authenticity Guarantee service for Sneakers and Eligible Items detailed below and sold and purchased on eBay.co.uk, and set out the terms on which eBay offers you access to and use of the Authenticity Guarantee service for Sneakers.

  1. Applicability of eBay User Agreement.

    The eBay.co.uk User Agreement, eBay's User Privacy Notice, and all policies posted on our sites (collectively, and as the same may be amended from time to time, "eBay's Policies") apply in addition to these Terms.

  2. Applicability of eBay’s Money Back Guarantee (“eMBG”).

    eBay Money Back Guarantee covers items returned within the seller’s return window and items that satisfy the eMBG eligibility requirements and are not received, are not as described or that arrive damaged. Learn more about eBay Money Back Guarantee.

  3. Description of the Authenticity Guarantee Service.

    Upon the purchase of an Eligible Item (description in Section 6(a) below) on eBay.co.uk, the buyer automatically instructs eBay to initiate the Services. The item is then posted by the seller directly to a vetted third-party authentication partner to carefully inspect the item for authenticity and accuracy against the item listing. Upon confirmation of the item’s authenticity by the third-party authentication partner, it is properly packaged and securely posted to the buyer. If the item's authenticity cannot be verified or the item is significantly not as described, a refund is issued to the buyer.

  4. Description of the Services.

    The Services are provided by a third-party authentication partner ("Authentication Partner") for Eligible Items purchased and delivered within the United Kingdom. The Authentication Partner will inspect the item within two (2) business days of receipt at their facilities. This check will include inspection of the shoe for authenticity and accuracy against the item listing. Accessories such as laces will not be authenticated if they are noted in the listing as replacements. In such cases, the condition of accessories will instead be verified against the listing.

    By purchasing an Eligible Item, you agree and acknowledge that you instruct eBay to direct the seller to send the Eligible Item to the Authentication Partner to perform the Services. By listing an Eligible Item for sale you agree and acknowledge that eBay will require you to send the Eligible Item to the Authentication Partner to Perform the Services in accordance with the buyer’s instructions.More information about the Authentication Partner and Services may be found here.

  5. Authenticity Guarantee Service Fees.

    The Services are provided at no cost to sellers and buyers for Eligible Items that are bought or sold on eBay.co.uk; however, eBay reserves the right to institute, alter or amend fees or costs associated with the Services at any time, at eBay’s sole discretion.

  6. Eligibility
    1. Item Eligibility.

      Only selected listings on eBay.co.uk are eligible for the Service. eBay may amend the eligibility requirements for Eligible Items, including, but not limited to category, and/or value of items and/or transactions.

      Only items from selected sellers are eligible at the current time, though the Authenticity Guarantee will be rapidly expanding. Check listings for the “Authenticity Guarantee” blue tick badge to see if Eligible Items from a particular seller are included at this time.

      Eligible Items in the Men’s Trainers and Women’s Trainers categories must satisfy the following conditions:

      • Brands: All brands
      • Price: £100+, exclusive of postage
      • Condition: New & Used UK items
      • Category: Men’s Trainers, Women’s Trainers

      The following items are not eligible for Authenticity Guarantee:

      • Items not bearing the Authenticity Guarantee badge
      • Sneakers listed in categories or conditions not named above
      • Miscategorised items, e.g. other types of shoes or items listed in eligible categories.
      • Modified/customised sneakers
      • Signed sneakers
      • Items purchased using an offline payment method
      • Listings that offer local pickup
      • Items posted to P.O. Boxes
      • Items listed by sellers who are not activated on eBay managed payments

      Ineligible items will not be authenticated.

    2. Country Eligibility.

      The Authenticity Guarantee service on ebay.co.uk is available for buyers with a delivery address in the United Kingdom. eBay reserves the right to expand or limit the countries eligible for Authenticity Guarantee or the Services at any time, in its sole discretion, with or without notice.

  7. Party Roles
    1. Your Role as Seller.

      By listing an Eligible Item for sale on the eBay platform, you agree and acknowledge that eBay will require you to send the Eligible Item to the Authentication Partner to perform the Services in accordance with the buyer’s instructions and you authorise its inspection by the Authentication Partner subsequent to its purchase.

      Upon purchase, you are required to post the Eligible Item, with appropriate insurance coverage, to a facility located within the United Kingdom, as directed by eBay. Items must be sent to the facility individually unless part of a multi-item order. The cost of postage to the Authentication Partner is not covered by eBay.

      You acknowledge and agree that if the Authentication Partner cannot verify an item’s authenticity, a refund will be issued to the buyer and you shall cooperate with removing the item from marketplace circulation.

    2. Your Role as Buyer.

      By purchasing an Eligible Item on the eBay platform, you instruct eBay to direct the seller to send the Eligible Item to the Authentication Partner to perform the Services. You acknowledge and agree to inspection of the Eligible Item by the Authentication Partner prior to your receipt of the Eligible Item. In addition, if a return is requested, you acknowledge and agree to post the Eligible Item with appropriate insurance coverage to the Authentication Partner and to inspection of the Eligible Item before the return is processed or a refund is issued. More information on returns under the Authenticity Guarantee can be found here.

    3. Circumvention of Buyer and Seller Requirements.

      If buyer or seller circumvent or do not comply with Sections 7.a or 7.b of these Terms, or if buyer or seller violate or are found to be non-compliant with the Terms, eBay reserves the right to take immediate action such as, but not limited to, account restriction or suspension.

  8. Data Privacy.

    eBay's collection and processing of personal information in connection with the Authenticity Guarantee service is governed by the User Privacy Notice that applies to your use of the eBay.co.uk website or, as applicable, another eBay international site. For items purchased that qualify for the Authenticity Guarantee service, eBay will share your order information, including but not limited to your name, address, email address, and telephone number, with the Authentication Partner in order for it to provide the Services.By selling or purchasing an Eligible Item, you direct eBay to provide this order information to the Authentication Partner, who may disclose this information, however collected, to its affiliates, service providers, and other third parties (such as postage carriers and revenue authorities) as necessary to perform the Services.

  9. Lost, Damaged, or Items Not Delivered.

    Items that are lost or damaged during the Authenticity Guarantee process are protected by eBay's Money Back Guarantee, subject to the eMBG guidelines.eBay assumes the delivery risk from the Authentication Partner to the buyer and any items lost or damaged at the Authentication Partner facility.

  10. Service Updates and Discontinuation.

    eBay has the right to amend, suspend temporarily, and/or discontinue permanently, the Authenticity Guarantee.